Story Stewardship is a system
Turn story sprawl into a living narrative infrastructure your team can actually maintain.
This is lightweight by design. The goal isn’t bureaucracy — it’s shared clarity: what’s true, what’s proven, and how you say it consistently across leaders and channels.
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The Stewardship System (4 parts)
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Positioning, message pillars, audience anxieties, proof points, and a lexicon — so your team shares one map of what’s true and what matters.
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A reusable library of your best stories captured in a consistent format — so web, fundraising, internal comms, and leadership messaging all draw from the same source.
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Practical guardrails and examples that show how you sound when you’re you — plus a simple edit checklist teams can use without you in the loop.
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Prompts wired to your approved sources-of-truth, plus review rules for high-stakes communications — so AI makes drafting faster without making it riskier.
What’s inside a story card
Who it’s about
What changed (before → after)
The tension (the real part)
The proof (facts, metrics, quotes, sources)
Where it’s safe to use (web / donor / press / internal)
Permissions + sourcing notes
Lightweight roles (optional)
You don’t need a new department. You need clear ownership.
Executive Sponsor
sets priorities and protects focus
Narrative Lead
maintains pillars, proof, and story inventory
Channel Sponsors
translate without remixing the truth
Subject Stewards
provide facts and nuance
AI Stewardship
maintains prompts, guardrails, and review flow
Outputs (what you walk away with)
Pillars + proof bank (clean, reusable, defensible)
Voice kit (examples + do/don’t + checklist)
Prompt library + review workflow (so speed doesn’t break trust)
Story library v1 (starter set of story cards)
Toolkits by channel (so teams can ship consistently)
